Neon aesthetics have always held a special place in my heart – from the world of cyberpunk (Blade Runner, Total Recall, Moebius' comics, Philip K. Dick's stories) to the captivating imagery of the '70s (album covers, Tron), and even contemporary creations embracing this style (Tron: Legacy, Guardians of the Galaxy, John Wick, Drive etc.). When I was tasked to promote Kingpin's laser tag, I saw an opportunity to create a video that resonated with this style.

Of course, in this kind of ad, the role of music is as vital as the visuals themselves, so I sought out a retro-electro track as Jean Michel Jarre.